I offered to produce a logo for an old school friend. She was looking for a quick fix in order to apply for local fundraising for the dance school she works with. The school is a completely non profit organisation which enables a diverse range of people to learn, have fun, and for some, gain important self confidence, which can be carried through to all parts of their lives. The way this school works is something to be admired, and something I hope continues for many years to come within my local community.
I had very little to go on for this logo, only that it was for a dance school and should be contemporary. Also, a red/black colour scheme had been suggested. The logo is needed as soon as possible.
I had a play around with a few sketches before taking my strongest idea into Adobe Illustrator. I then played around with some effects and different colour schemes. I wanted to give variety, but didn’t want to spend too long on something that may not be what my client wanted. I wasn’t sure at this stage whether a stand alone logo was needed, or whether text would need to be added, so I decided to come up with the visual ideas first.