An interesting and valuable read. Just flicking through the pages on a short car journey, a few thoughts came into mind about designing products:
I feel it’s imperative to understand the products fuction when designing. It is also important to understand the users perception of the product and how it functions. This also extends to the aesthetics of the product.
I was also thinking about themes that products take on….I wonder if the themes relevance to a product is important? Does the theme need to be linked to the product,or the products environment, in order for the user to understand it better? Or whether it is just about how aesthetically pleasing the product is that is important? Maybe it’s time to research and experiment further.